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Researching competitors in your industry helps you clearly see the competitive landscape, where your brand fits in it, and what you need to do to stand out and succeed. A Competitive Analysis  is a process that uncovers who your competitors are and how their products, positioning, strengths, and weaknesses parallel to your brand. It’s an analysis that helps you to analysis competitor research questions like: Where does our brand stand? What can we do that’s the same as our competitors? What can we do that’s different from our competitors? What are the opportunities in our market? What can we do to beat competitors? Where do we need to focus? When you know how to do a competitive analysis , you can gain perceptions that direct your marketing approaches, market direction, and goal conversion. You can: See the strengths of others in your industry and opportunities where you can gain an edge. See what strategies and channels are working well for competitors and industry

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content. A blog post lasts for two years, a Pinterest post is valid for 4 months, YouTube videos last 20+ days, a LinkedIn post is good for 24 hours, an Instagram post will show up well for 21 hours, you can expect Facebook visibility to be about 5 hours and a tweet on Twitter has a lifespan of roughly 18 minutes. This is a huge variation in times. This is also a great insight into the frequency you should be posting different types of content and the time you should take developing each type of content. Let’s take a blog post for instance. This content can last for two years. It’s great because it’s reusable content, but if you want to make it valuable content that lasts then y

Image SEO: How to Expertly Optimize Website Images for SEO Image SEO is an often overlooked but useful on-page SEO strategy. Find out what you might be missing if you aren’t optimizing your images, and learn how to create SEO-friendly images for your pages and posts. What is Image SEO? Image SEO refers to the optimization of graphics on a website to make the page more appealing to search engine crawlers. Image SEO provides additional information about a graphic to search engines, which helps them understand the content and can lead to a boost in search rankings and visibility. It also can lead to an image appearing in Google’s image search. Image search has become increasingly important in the past year. In February 2018, Google removed the “view image” button in its image search results, which led more people to go to the website to view the image. With this small change, websites started to notice an increase in traffic through image search. Some pages saw a 37% incre

SEO 2018 What is SEO in 2018? Search Engine Optimization (SEO) in 2018 is a technical, analytical and creative process to improve the visibility of a website in search engines . The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales What Really Matters if you do SEO in 2018 ? In my opinion, here are the things that really matter if you do SEO in 2018, and I would wager that both white-hats and black-hats would agree on these: Don’t block your site Don’t confuse or annoy a website visitor Don’t block Google from crawling resources on your site or rendering specific elements on your page Have a responsive design that works on mobile and desktop Be situated local to your target customer Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain) Put your keyword phrase at least once in the Page Title Element Put your keyword phrase at least once in the Main Content on the page (at

As all the organization turn to the Internet to generate more and more revenue, the need of experts in digital marketing has never been greater. It's a fast-paced, evolving industry that has a lot of opportunity , but also plenty of rewards, including a potentially lucrative income. If you've thought about switching gears and getting into digital world, now is the time to do it. And lucky for you, it's not necessary to have a traditional degree or any marketing degree to get started, although some basic training will help to get your foot in the door and kick start your career in Digital Marketing. Here are 10 things you can do right now to start a Digital Marketing career: 1. Create an Online Presence:   In today’s world, when it comes to landing a job in almost any field, you might not exist without an online presence. For obvious reasons, this is especially true of digital marketing: a prospective employer is going to look online first to learn about ap