Start a Career in Digital Marketing

As all the organization turn to the Internet to generate more and more revenue, the need of experts in digital marketing has never been greater. It's a fast-paced, evolving industry that has a lot of opportunity , but also plenty of rewards, including a potentially lucrative income.

If you've thought about switching gears and getting into digital world, now is the time to do it. And lucky for you, it's not necessary to have a traditional degree or any marketing degree to get started, although some basic training will help to get your foot in the door and kick start your career in Digital Marketing.

Here are 10 things you can do right now to start a Digital Marketing career:

1. Create an Online Presence: In today’s world, when it comes to landing a job in almost any field, you might not exist without an online presence. For obvious reasons, this is especially true of digital marketing: a prospective employer is going to look online first to learn about applicants, and if they can’t find you, they are going to move on to the next person who has a curated image.

Start writing and publishing your own digital marketing blog, social media accounts that are linked to websites you have built, portfolios, pages etc.

2.  Update Trends: Digital marketing is a career that is always on the move and continuous upgrading. If you are choosing it as a career, you need to keep update with the latest trends. The needs of this industry vary over time, and if you fall behind, someone else will be waiting to take your place.

Attend virtual seminars, take online classes, and do your best to stay ahead of the game rather than simply keeping up with it.

3. Be Creativity: Digital marketing really allows you to use creative gifts in a variety of ways. Yes, there are methods and systems that are standardized for certain applications, but you can always add your personal flair to projects, making them creative and unique.

Digital marketing is built on creativity, so if you have an idea that you think will work, give it a try. The more creative you are, the more likely it is that you will be noticed and land that dream job.

4. Professional Resume: Before you start applying for jobs, make sure to create a dynamic resume that shows just how valuable your skills are. There are many different types of resumes, and you shouldn’t limit yourself to just one, especially when you are working in a creative industry such as digital marketing.

Go online and check out various resume examples for digital marketing professionals, and tailor yours around them.

5. Build Strong Network: It is important to get your name out there, and the best way to do that is by networking. Not only is this going to make people remember you, it is also going to give you great connections that can help you in many areas throughout your career. One person may know where you can get specific training. Another may have a lead on a great job. You will also be able to learn from their experience, and gain a list of experts you can use to put together a great team.

6. Upgrade Analytics Skill : In order to know how successful your marketing campaigns are, you need to understand analytics. This is the data that shows how well or how poorly a campaign is doing, and helps you to figure out how to make things better the next time around. You don’t have to go to college for a degree, but there are many online classes you can take on your own time that will help you to learn about and understand how analytics work, and how to use them.

7. Get Experience: The only way you will get your career going is by gaining experience. You may have to do some unpaid jobs, but this is a worthwhile time investment with long term benefits. Using any skills you acquire, help friends or community organizations with projects, and take on all kinds of side jobs that will give you plenty of experience that you can draw on when you to start applying for long-term digital marketing jobs.

8. Ready for Anything: We touched on doing free jobs in the last tip, and we can’t stress enough how important it is to do anything that will give you the experience you need to land your first digital marketing job. Take on free jobs, or jobs that other digital marketers don’t want to do. Demonstrate that you can take on and make the best of any project, and be successful in your endeavors.

Not only will you gain experience, but you are also showing that you are willing to work hard.

9. Google Certification: Anyone can get into digital marketing without a university degree, but the candidates who are getting the best positions are those who have a certification in digital marketing. There are classes you can take that will help you to prepare for the certification exams, and if you are really serious about digital marketing as a career, you should get certified as soon as possible.

This is going to make you stand out in a crowd of digital marketers who may be experienced, but definitely not certified.

10. Say”YES” Entry-Level Jobs: No one is going to start at the top in any career, no matter how much training, skills, and experience they may have. You may not get the job you want right away, but you will get there if you work for it. You will likely start out as an assistant, or a junior digital marketer, until you are able to prove that you are able to take on more responsibilities and that you are willing to work hard in order to succeed in your chosen career path.