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Image SEO: How to Expertly Optimize Website Images for SEO Image SEO is an often overlooked but useful on-page SEO strategy. Find out what you might be missing if you aren’t optimizing your images, and learn how to create SEO-friendly images for your pages and posts. What is Image SEO? Image SEO refers to the optimization of graphics on a website to make the page more appealing to search engine crawlers. Image SEO provides additional information about a graphic to search engines, which helps them understand the content and can lead to a boost in search rankings and visibility. It also can lead to an image appearing in Google’s image search. Image search has become increasingly important in the past year. In February 2018, Google removed the “view image” button in its image search results, which led more people to go to the website to view the image. With this small change, websites started to notice an increase in traffic through image search. Some pages saw a 37% incre...

SEO 2018 What is SEO in 2018? Search Engine Optimization (SEO) in 2018 is a technical, analytical and creative process to improve the visibility of a website in search engines . The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales What Really Matters if you do SEO in 2018 ? In my opinion, here are the things that really matter if you do SEO in 2018, and I would wager that both white-hats and black-hats would agree on these: Don’t block your site Don’t confuse or annoy a website visitor Don’t block Google from crawling resources on your site or rendering specific elements on your page Have a responsive design that works on mobile and desktop Be situated local to your target customer Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain) Put your keyword phrase at least once in the Page Title Element Put your keyword phrase at least once in the Main Content on the page (at...