DIGITAL MARKETING| SEO |SOCIAL MEDIA

Image SEO: How to Expertly Optimize Website Images for SEO Image SEO is an often overlooked but useful on-page SEO strategy. Find out what you might be missing if you aren’t optimizing your images, and learn how to create SEO-friendly images for your pages and posts. What is Image SEO? Image SEO refers to the optimization of graphics on a website to make the page more appealing to search engine crawlers. Image SEO provides additional information about a graphic to search engines, which helps them understand the content and can lead to a boost in search rankings and visibility. It also can lead to an image appearing in Google’s image search. Image search has become increasingly important in the past year. In February 2018, Google removed the “view image” button in its image search results, which led more people to go to the website to view the image. With this small change, websites started to notice an increase in traffic through image search. Some pages saw a 37% incre...

SEO 2018 What is SEO in 2018? Search Engine Optimization (SEO) in 2018 is a technical, analytical and creative process to improve the visibility of a website in search engines . The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales What Really Matters if you do SEO in 2018 ? In my opinion, here are the things that really matter if you do SEO in 2018, and I would wager that both white-hats and black-hats would agree on these: Don’t block your site Don’t confuse or annoy a website visitor Don’t block Google from crawling resources on your site or rendering specific elements on your page Have a responsive design that works on mobile and desktop Be situated local to your target customer Geotarget your site in Search Console AKA Google Webmaster Tools (unless you have a country specific domain) Put your keyword phrase at least once in the Page Title Element Put your keyword phrase at least once in the Main Content on the page (at...

As all the organization turn to the Internet to generate more and more revenue, the need of experts in digital marketing has never been greater. It's a fast-paced, evolving industry that has a lot of opportunity , but also plenty of rewards, including a potentially lucrative income. If you've thought about switching gears and getting into digital world, now is the time to do it. And lucky for you, it's not necessary to have a traditional degree or any marketing degree to get started, although some basic training will help to get your foot in the door and kick start your career in Digital Marketing. Here are 10 things you can do right now to start a Digital Marketing career: 1. Create an Online Presence:   In today’s world, when it comes to landing a job in almost any field, you might not exist without an online presence. For obvious reasons, this is especially true of digital marketing: a prospective employer is going to look online first to learn about ap...

Business Analyst:  Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and to recommend solutions that enable the organization to achieve its goals. Business Analysis is the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders. Business Analyst is a promising career compared to rest of the other jobs in the market for beginners. You should feel fortunate if you bag this job early in your career. Since BA is a techno functional role the career progression is much faster compared to Software development. The Business Analyst position is still in its relative infancy and it has a VERY bright future!  I know that doesn't directly answer your question, but I hope it helps. The present  Business Analyst The 21st century business investigator's reality is ...

What is SEO? SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing and another major search engines. Who Do SEO? They are the Webmaster, SEO Engineer and Website optimizer etc. What tools do you use for doing SEO? I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. But now a days there are so many paid tools are available in market like Seo Moz, spydermate, bulkdachecker etc. What is Google Sandbox? Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time. What is the difference between On Page SEO and Off Page SEO? On Page Optimization means optimizing your website and making changes on title, meta ta...